Case Study 1

Product Clubs

• The Canadian Tourism Commission’s Product Club Program was created to help small businesses and organizations offer tourists new experiences.
• Now 40 clubs exist across Canada, including the Ontario East Adventure Product Club, Aboriginal Waterways in Saskatchewan, and the Northern 2 Knowledge Product Club in the Yukon.
• The Atlantic Lighthouse Product Club is one of the most successful heritage-related clubs. It was created to provide alternative uses for lighthouses - as restaurants, bed & breakfasts, shops, and museums, for example.
• It works closely with the Atlantic Lighthouse Council to protect, maintain and promote lighthouse properties.
• Another contact: Tourist Association of Nova Scotia’s South Shore.